Milou Ket is a creative, future-oriented and very experienced stylist and trend forecaster. She publishes yearly her well-known ‘Milou Ket Interiors’ book and serves as consultant on product development.
Milou presents her vision through mood boards, where atmosphere, colours, key colour combinations, shapes, materials, decoration and prints are shown in conjunction with each other. They are an inspirational guide for the design direction of the future and the base for product development.
This highly visual trend book is also used as an important design tool in line planning, marketing and advertising strategies.
As a child already I was artistic, interested in art, fashion, architecture and industrial design. I was very sensitive to trends. After a scholarship of a year in the United States of America, I received a classical art education at the Rietveld Art Academy in Amsterdam, with emphasis on textile design, but also on theoretical topics such as history of art and style, and history of fashion and textiles. Afterwards I took courses in flat pattern design and draping. Then I was employed by Hema, a chain of successful department stores in the Netherlands to advise the buyer far in advance on trends for women’s wear.
Hema was the first department store in Europe to have an influential styling department after American example, with an integrated vision and approach to styling, design and product development. I designed prints, made colourways and patterns for knitwear. Also, product development of yarns for hand knitting, colours and design for knitwear were part of my portfolio. We travelled twice a year to 9 European major cities for orientation in retail, read trade magazines, visited trade fairs and went with the buyers on buying trips all over the world. I also worked a few years for the children’s wear department.
FOUNDING OF MILOU KET STYLING & DESIGN
In 1980 I founded my own studio, Milou Ket styling & design. As board member of the Association of Industrial Designers as representative of the fashion and textile designers, I started bringing consecutive groups of young designers to international trade shows to come in contact with customers from different fields.
My focus was on prints and colours. I composed a fabric collection for women and children, coordinating themes, prints and colours. I worked several years for the Dutch Fashion Institute, informing and inspiring my colleagues on future trends for children and women’s wear. I designed with my dedicated team prints and applied them on garments, for active sports, women and children’s brands, purchasing organizations and retail formula’s. We prepared customized styling reports.
I was the first designer in the Netherlands to have a computer to design these prints, make the colour ways and apply them on garments for sports, women-children and men’s wear. For more than three decades I worked closely together with a shoe designer as a team. I would compose the colours, design the prints and labels for these shoes, he designed the shoes.
I discovered that trends on colours, prints and materials could also be applied to interiors.
I developed styling trend books for children, women and also Interiors and we had dream customers from all over the world. The last twenty years I have concentrated on Interiors.
I have given lectures and had exhibitions in New York, and Melbourne with the mood boards that I made to visualize the future of Interiors. The lectures in which I explained the influences, inspiration, colours, prints and showing the most important items, became a success.
I gave several seminars in Shanghai, in Scandinavia, in London and I have been 13 times in Istanbul to speak during Evteks, and 7 times in Melbourne and Sydney. Annually I would speak at Heimtex in Frankfurt. I also showed the shifts of visual merchandising in retail in Europe.
I have worked almost 6 years as consultant architecture for Swarovski in Austria, for lighting, window decoration, furniture, bathrooms and architectural solutions with crystal. I also did workshops with their designers and advised their department for consumer goods in Switzerland. Besides that, I advised Swarovski’s I-lab, centre for innovations, ideas and inventions. It inspired me to make myself a book on innovation, called Innovation-Lab. I also made customized styling reports for construction markets in Belgium and the Netherlands. On topics such as paint, wallcoverings, tiles, bathrooms, etc.
After my lecture in Singapore on Asian Luxury Hospitality Projects, the contract market, I went to Dubai to give lectures also on luxury materials. The knowledge that I had gathered on luxury materials and hospitality, I could apply on an assignment to make mood boards for 5 private jets for a Chinese customer of Fokker.
Recently, I made 3 years trend reports for a major German wallcovering company, showing in a power point presentation the most important trends in murals and wallcoverings, as to colours, textures, patterns and prints in their environment.
One of the most memorable assignments was to give trend information to the Association of 150 Turkish weavers. Together with a Belgian colleague we selected the weaves and prints in Bursa and designed a spectacular faceted booth in mirror materials of 100 m2 for the Heimtex in Frankfurt under the name ‘Facets of Splendour’. Through my work in Turkey, I had extensively done research to understand the Turkish offer and possibilities, and I knew the requirements from the hospitality side.
Milou Ket presents interiors in six style directions, a proven concept. Each direction, characterized by style preferences, is shown by a colour card and ten mood boards. (1) Serenity and reflection with neutrals and chalky pastels. (2) An experimental vision in fresh colours. (3) Cultural diversity. (4) Bright, vibrant colours, combined for an optimistic effect. (5) Nature will play a prominent role, especially in shades of green. (6) Luxury and glamour prevail.
Milou Ket presents interiors in six style directions, a proven concept for decades. Each direction, characterized by style preferences, is shown by a colour card and ten mood boards. (1) Serenity, with neutral colours and natural materials and textures. (2) Indulge in Pastels. (3) Diverse cultural influences with handmade aspects. (4) Modern Art. (5) Nature, idealized with images of foliage and exotic animals. (6) “Rethink Heritage”, luxury in moody colours.